We educate photographers on how to become better photographers, how to become better business people and ambassadors for the craft, our profession of photography.

We educate the public on the benefits of using professional photography in their businesses and in the portraiture of their families.

We educate those who wish to make a living in this profession in how to run an ethical and professional service.

Side effects of education? Lifelong friendships, discovering mentors and getting inspiration from each other and the world class talent, brought to convention and workshop for our members’ continued learning.

Yes, we exist to educate – but so very much more.